An Inspiring Induction: Making a World of Difference with Vodafone

There is wisdom in smallness.”
– E. F. Schumacher

As Andrew mentioned in his post last week, both Candace and I are winners of Vodafone’s World of Difference (WOD) programme this year. I think Vodafone deserves a lot of credit for coming up with such an innovative CSR initiative.

At our induction day in late February, I had the pleasure of meeting lots of other winners from diverse walks of life. Like me, many of them are being enabled to transform the fortunes of small charities by the WOD programme.

A very small world

By very happy coincidence, one of the winners I met was Tom Stedall. Tom’s charity, The Converging World, works with the same Indian partner as Jeevika Trust in Tamil Nadu, Social Change and Development (SCAD).

Jeevika runs Project Pisces with SCAD, which has brought three traditional water reservoirs, known as ooranies, back into use providing water for farming and domestic use. Here’s an idea of how the transformation takes place:

Restoring ponds in India

Restoring ponds in India

Ooranie pond restoration in India

Additionally, in 2010 the ooranies were used for fish farming and the harvest was consumed and sold by 2,500 villagers in the Tuticorin area.

Ooranie pond restoration in India

The Converging World supports SCAD community development projects on GP consultations, education and women’s self help groups and is also developing renewable energy and woodstove initiatives.

Connecting Schumacher with World of Difference

Both The Converging World and Jeevika Trust draw inspiration from the radical economist, E.F. Schumacher, author of the book Small is Beautiful: Economics as if people mattered.

Schumacher rejected large scale industrial development based on the exploitation of finite, non-renewable resources.

He instead believed in tackling poverty by revitalising rural communities, promoting inclusive, sustainable development and creating and sharing appropriate knowledge and technology centred around human well-being.

At Vodafone’s inspirational induction day, listening to the fascinating stories of so many activists that are improving the world through grassroots, community-based organisations, it occurred to me that Schumacher’s belief that “Small is beautiful” is also a very apt description for the WOD programme itself.

Restoring ponds in India

To learn more about our water projects, such as Project Ooranie in Tamil Nadu, visit our website. Have a question about ooranie pond restoration? Leave a comment below and we’d love to tell you more!

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